We are pros at analyzing your business or organization in terms of how to best present it on the web. Your information will be organized so that it is easily accessible to your site visitors, and the visual design of your site will support your branding. Your website will be optimized for viewing on mobile devices and will be accessible to and optimized for search engines. We know how to help your target audience find your site and how to keep them on your site.
A Focus on WordPress Websites
Since 2007, our focus has been on designing and developing custom WordPress websites. We develop all of our websites using the Genesis theme framework because we think it is one of the very best. We are experienced in developing custom functionality for WordPress as well as in creating an easy to use website administration area. We use WooCommerce for our WordPress eCommerce sites and we have developed large WordPress Multisite networks.
WordPress is a non-proprietary, open source publishing platform and content management system. It is a mature and stable product with a focus on user experience and web standards.
WordPress powers 23% of all websites and is currently the most popular CMS (content management system) in use on the Internet, ensuring the ability for other developers to work on your site at a later date. WordPress is easy to update, is search engine friendly and offers tremendous flexibility for adding custom functionality.
Responsive Web Design
All of our websites are designed to be responsive. Responsive sites provide an optimal viewing experience across a wide range of devices (desktops, laptops, tablets, mobile phones, etc.). A responsive site adapts its layout to the viewing environment.
Having a mobile version of your website is no longer enough. Instead of having to develop and manage content for multiple websites, responsive sites enable a unified approach to content management because there is only one responsive site to manage.
Search Engine Optimization
A website must be accessible to search engines before it can rank well with them. Our websites are developed following the guidelines established by the search engines themselves. This gives them the best chance of ranking well, and we include elements that assist in targeting your key search terms. We can work with you to improve your website’s search engine ranking for your key search phrases, and can advise you on paid internet marketing programs as well as social media.
Customized WordPress Admin
We know how to create a customized, user-friendly website administration area (the backend) for our sites. The WordPress administration area is pretty user friendly straight out of the box, but if your site will require some custom functionality, you will want your website administration area to be designed to be very easy to use for that additional WordPress functionality.
The Genesis Theme Framework
All of our websites are built using the Genesis theme framework. Genesis is one of the most widely used and highly-rated theme frameworks for WordPress. Some of the benefits that the Genesis theme framework will bring to your website are:
- State-of-the-art code and smart design architecture – search engines see your content;
- HTML5 compatible and mobile-responsive;
- Security – adheres to WP security best practices;
- No bloated code to slow down your site;
- Excellent support from the theme framework developers.
WooCommerce for eCommerce Websites
We like the WooCommerce eCommerce extension for developing our WordPress eCommerce sites. According to the developers of WooCommerce, WooCommerce powers 17.77% of ALL eCommerce websites on the entire Internet! WooCommerce is the most popular WordPress eCommerce plugin.
The developers of WooCommerce are continuously making improvements and provide excellent support. There are hundreds of free and commercial extensions that can be installed to give your site additional functionality. We can also develop custom functionality for your eCommerce site if needed.
We are experts in configuring your site to properly handle your unique shipping requirements, payment processing, taxes, etc.
Compared with a typical single WordPress installation a WordPress Multisite installation (network) has additional considerations. There are also additional things to know about advanced administration of the network, due to the additional complexity of WordPress Multisite. Even if you’re familiar with WordPress, the location and behavior of Multisite network administration can be confusing.
We are experts in navigating the additional considerations and complexities of a WordPress Multisite network and can also advise you on the optimal hosting environment for your network.
We build our sites on a foundation of good visual design, web development best practices, search engine optimization and user experience. This means your website will not only be visually appealing, but will be developed in a way that makes it easy to maintain, quick to load, search engine friendly and easy for visitors to use.