Search Engine Optimization
Build it and they will come.
Well, not exactly.
Just because you have a website doesn’t mean your website will automatically attract visitors who are interested in what your business offers. Your site will probably have a lot of competition for the same target audience.
Most small business owners know they need to have visibility online, but often lack the time, training or resources to build and manage effective strategies. We can provide you with knowledgeable, honest and affordable help with online marketing to make sure you are reaching the right audience, at the right time, and on the right device.
We offer consulting, market research, strategic planning & execution, campaign set-up, management & optimization and one-on-one or group training. Everything we do is customized to your business’s specific needs, goals and budget. Below is a general, high-level overview of our most popular services used to help drive traffic to your website, build your business’s presence online, and grow your bottom line. This is not meant to be an exhaustive list, so please let us know if there is something you are interested in that isn’t shown. We have a full range of marketing & advertising expertise spanning multiple mediums and can assist you in crafting & executing your overall marketing mix as well.
Recent studies show that 97% of consumers search for local businesses online & 50% of all local searches occur within online directories & apps. Search engines like Google, Yahoo! & Bing rely on the accuracy and consistency of the business listings within online directories and social media outlets to confirm the reputation and legitimacy of your company. Missing, inconsistent or incomplete local business listings can have a serious negative effect on your ability to connect with your target consumer. Accurate and complete business listings improve your overall online visibility by giving customers & prospects the information they need to contact you wherever they are searching and by increasing the relevancy of your website to search engines, therefore increasing the likelihood that you will rank well in searches for your product or service.
Some of What We Do
- Claim & Optimize Your Business’s Google Plus (G+) Page
- Audit your online local listing presence for SEO best practices
- Provide keyword research & optimization for all local listings
- Correct, “Clean-Up” Duplicates & Optimize your business’s listings across the top online directories, review sites and social media profiles to ensure they are search engine friendly
- Build relevant & high-quality backlinks to your website, generating more overall traffic to your site and better search engine presence
Search Engine Marketing
Search Engine Marketing (also called “Pay Per Click” or “PPC”) is a widely-used form of Internet advertising that allows you to drive highly-targeted traffic to your website. PPC ads are displayed at the top or down the right hand sides of the results pages on common search engines such as Google, Yahoo! & Bing. This is a very popular form of Internet marketing because of the ability to target users based on their specific interests and intent & for the fact that results can be seen almost immediately. Another reason why many businesses choose this route to market themselves online is because you are technically only required to pay when a user actually clicks on your ad. This means your budget is only spent on reaching individuals that are specifically looking for what you offer.
While it is possible to sign up for and run a PPC campaign on your own, understanding the proper methodology used to run a successful PPC campaign (such as proper keyword research & selection, writing effective ad copy, establishing ad groups, determining bid amounts, etc.) requires advanced knowledge & training to master. In addition, setting up, managing & optimizing a successful PPC campaign takes an enormous time investment that most business owners typically do not possess. With our years of experience, specialized training & formal certifications from the search engines, we are able to maximize the benefit of any PPC campaign and ensure you are delivering the right message to the right audience at the right time & on the right device, all while maximizing your return on investment. Working with us to implement a PPC campaign will save you time & money and ensure you achieve the best possible results.