Choose Your WordPress Theme
If you need to get your site up fast or if you require a more economical approach, Website Lite might be the right choice for your website. Instead of creating a completely custom design for your site, you can choose from a variety of high quality, commercially available, responsive WordPress themes to provide the design, layout and functionality for your site.
What IS a WordPress Theme?
A WordPress theme is what gives your site its overall look and feel. It includes things like the layout of your pages, colors and font styles. It can also add custom functionality or special effects that enhance the user interface of your site. There are companies that specialize in developing WordPress themes that can be purchased at a low cost and used to build a WordPress site. These themes are sold many times over so the cost of developing them is not paid by one individual or company as is the case with a custom WordPress theme. Many commercial themes can be customized.
Customize Your WordPress Theme
Your logo will be added to the site and changes to fonts, colors and backgrounds can be made to customize the site and coordinate it with your branding. This approach cuts down dramatically on the design and development time of your site and as a result the overall cost.
The Same Standards of Quality
The Genesis theme framework will be the basis for your website, so you are assured of the same state-of-the-art code, security and search engine visibility as as custom designed website. If and when you are ready for a custom designed website, a custom WordPress theme can be developed for your site and all of your website content can be retained.